On Thursday, the SF Giants made the biggest move of their offseason thus far, announcing that they have hired James Rowson as an offensive coordinator. Alex Pavlovic of NBC Sports Bay Area reports that they will likely add another hitting coach.
The offensive coordinator is a relatively new role and a fluid one. It varies from team to team, and not every team has one. In fact, Rowson will become the first offensive coordinator in (SF) Giants history.
Pavlovic reports that Rowson will be in charge of hitting and baserunning, both of which have been problem areas in recent seasons. In particular, the Giants have been one of the worst baserunning teams in baseball.
Jonah Cox’s promotion was a welcome sight to many Giants fans. He is not only a fast baserunner, but he knows how to use it on the bases. The Giants have several above-average runners, but few have used that to provide above-average value in the bases. Rowson will be tasked with correcting that.
SF Giants have several internal candidates to consider for hitting coach vacancy
Rowson will be in charge of the offense, but he is expected to manage two hitting coaches. Oscar Bernard will remain on staff as an assistant hitting coach. He has served in that role for the past two seasons and is one of the few holdovers from Bob Melvin’s coaching staff.
Bernard has a good relationship with Rafael Devers. While the left-handed bat got off to a brutal start, he still had one of his best years at the plate and was among the best hitters in baseball.
The Giants will still be in the market for a head hitting coach, and plenty of speculative fits. From 2017-2019, Rowson was a hitting coach for the Minnesota Twins. Rudy Hernández worked as the assistant hitting coach during that time and held onto that role for nearly a decade.
In fact, Hernández also crossed paths with Jayce Tingler when Tingler was Minnesota’s bench coach. The Twins parted ways with Hernández after the 2024 season. Oftentimes, a connection opens the door to an interview.
The Giants also have several internal candidates worthy of consideration. Mike Marjama served as the hitting coach for the San Jose Giants in 2025. It was his first year with the organization after three seasons as a hitting coach in the Miami Marlins system.
Tommy Everidge served as the hitting coach for the Richmond Flying Squirrels last season after stints with the Oakland A’s and Washington Nationals organizations. This includes a two-year run as Oakland’s hitting coach.
Andrew Baggarly of The Athletic also mentioned Mike McCormack as a candidate. He currently serves as a hitting coordinator in the farm system.
