Seeing Tim Lincecum not top a list or at least be in the top 20, is a bit shocking. But that’s exactly the case with Bloomberg’s Power 100. The Freak dropped 31 one spots from his previous years ranking at 63.
So, you’re probably wondering – what exactly is the Bloomberg Power 100? I’m glad you asked, my little snowflakes. According to Bloomberg themselves:
"For the Power Sports 100, Bloomberg BusinessWeek worked with CSE, formerly known as Career Sports & Entertainment, and Businessweek.com columnist and Bloomberg TV contributor Rick Horrow of Horrow Sports Ventures to determine the 100 most powerful athletes on and off the field. No coaches, owners, managers, executives or retired athletes were considered. Off-field metrics included the results of polls on individual athletes by E-Poll Market Research and estimated endorsement dollars. On-field metrics were tallied on those who outscored, out-tackled, or outskated the competition during 2009 and 2010. Sports were weighted according to their popularity in the U.S."
With the Freak only having major endorsement deals with Red Bull and Reebok, Tiny Tim couldn’t keep up with other atheletes bathing in lucrative deals but staying on the list is an achievement in itself.
"Known as the “Freak” and the “Franchise,” Tim Lincecum has been on fire since he was called up from the minors in 2007. He won back-to-back Cy Young awards in 2008 and 2009 and clinched last year’s World Series win with a clutch performance in game five. All this helped Lincecum ink a big deal with Red Bull in July. However, his 2010 regular season win record and earned run average (on which his Power 100 ranking was based) declined from the previous two years, dropping him in our rankings. Lincecum’s 2009 marijuana arrest also makes him something of a wild card to sponsors."